Uptempo Careers
A STEM Career Accelerator for Women
Logo Identity Design
THE CONCEPT
Drawn from its sister company, KAYGEN Inc, and the founder’s vision, UPTEMPO CAREERS is a Career Accelerator startup for women in engineering, data science, and other respective STEM fields. In designing its logo, the intent of Uptempo’s icon was to demonstrate growth and strategic, longitudinal movement; while also remain reminiscent of the founder’s passion for data science and technology.
CASE STUDY
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Design a new Logo Identity for STEM Career Accelerator Startup, seeking to reach a target audience of professional women looking to become leaders in their respective field. Create a full logo suite, and a Presentation Design template to aid in their launch and pitch to potential investors.
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New Color Theme
Typography
Moodboard
Full Logo Suite (Primary, Icon, & Secondary)
Three Business Card Designs
Logo Identity Presentation Guide
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August - October 2024
**UPTEMPO CAREERS has officially launched! To view their work and their use of their new brand identity, click here.
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Graphic Design, Art Direction, Concept Development, Client Management, Project Management, Digital Asset Management, Adobe Illustrator, Adobe Photoshop, Microsoft PowerPoint, Cross-Functional Teamwork.
MOODBOARD
LOGO SUITE + ICONS
Why Dots?
The icon symbolizes a modern ode to one the foundational disciplines and passions of both Kaygen and UPTEMPO CAREERS: Data Science. With UPTEMPO’s goal being to accelerate women engineers in their career towards leadership positions, while also acknowledging the challenges in getting there, the ascending dots represent the program’s goal to bring about change and equality in the workplace for women – at an accelerated pace.
color theme
The color theme represents a visual relationship with Kaygen, while also aiding in providing a distinct identity as a semiautonomous brand for women engineering and tech. With the primary color presented as “Data Purple” – naming inspired by Kaygen’s background – providing an touch of energetic femininity, it is balanced with the vibrance of “UpTempo Green” and Kaygen’s foundational blue hue. Paired with two accessible shades for background colors and copywriting (Text Black + Tech Grey), UpTempo’s color palette brings a balance of vibrance, boldness, futurism, professionalism – and non-traditional femininity.