Case Study:

Create a Brand Identity Guideline for a non-profit startup with an online platform that is passionate about creating change and giving spaces for Black Women to thrive in.

Project DeliverABLES:

  • Brand Strategy/ Consultation

  • PowerPoint Brand Presentation

  • Color Theme

  • Primary + Secondary Typeface

  • Mockups

  • Copywriting for:

    • Brand’s Marketing Campaign Goals

    • Identity Guidelines

Software Used: Adobe Creative (Photoshop, Illustrator, InDesign), Microsoft PowerPoint

LOGO DESIGNS

+ PRIMARY SLOGAN

COLOR THEME

Inspired by the beauty and diversity of melanin skin tones.

Brand IdentiTY GUIDELINE

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MOCKUPS

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