Peace & Healing Therapy
Logo Identity Design
CASE STUDY
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Design a new Logo Identity for a Licensed Mental Health Counselor seeking to rebrand their business. Create a new business card to aid in their re-launch.
**Designed for a LMHC practice. View their services here.
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New Color Theme
Typography
Moodboard
Full Logo Suite (Primary, Icon, & Secondary)
Three Business Card Designs
Logo Identity Presentation Guide
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September - December 2024
**Rebrand is projected to launch in 2025.
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Graphic Design, Art Direction, Concept Development, Client Management, Project Management, Adobe Illustrator, Adobe Photoshop
THE CONCEPT
Inspired by the tranquil, healing, and redeeming aspects of nature, Peace & Healing Therapy is designed with a logo that is inspired by three aspects: the peace lily, Kintsugi, and the pattern of renewal in nature.
The peace lily is a flower that represents its namesake, as well as healing in society. The Kintsugi, a Japanese pottery tradition, can represent beauty that is found in broken objects - and how, when “repaired” well, are often stronger and more unique than before.